Work - Touchpoint

Automotive

(1 of 7)

Retail_Specialty

Maintaining the customer, not just the automobile was the core emphasis in developing Automotive. All touchpoints provide a visual focus on driver perspective, driver experience and driver concerns. These clean and focused touchpoints include advertising, branding, store design, exterior design, the service process, uniforms, waiting lounges and the garage. This environment allows the customer to perceive the experience as a pleasant and temporary pass through, not a destination.

In-Store Experience

(1 of 5)

Retail_Electronics

This experience area was designed to explore the concept of highly flexible retail space located in the center of a Best Buy store. This space can change and evolve with new trends, product categories, or special events. Designed in partnership with Best Buy’s Design Group -Photos by Bob Perzel

Kids Quest

(1 of 4)

Entertainment

Kids Quest, the leader in edu-tainment asked us to create a brand-centric entry experience that reduces the perception of time customers spend in line. The experience created engages the senses of sight, sound, smell and touch. Relaxing neutral paint colors and wood tones balance punctuations of saturated color appealing to parents and children alike. To provide both an intimate and public experience photo-morphing stations are placed within the lines to engage the family while the realtime morphs are projected overhead making the child integral to the brand experience.

Seasonal Entertaining

(1 of 3)

Retail_Specialty

Seasons play a poignant role in retail marketing and revenue. An area within a store is designated to position seasonal merchandise. While working within the existing fixture system, we developed a graphics and accessories kit to transform the area. The use of color, texture and lifestyle imagery conveys a seasonal atmosphere. The use of tip cards inspire the customer with enhanced methods for entertaining family and friends.

Habitats

(1 of 4)

Retail_Electronics

Habitats act as an entry point and lifestyle setting for each primary department within Best Buy stores. They also provide a designated area to demonstrate the value and convenience of integrated technology within the home environment. Together with the Best Buy Design Group, it was Touchpoint's role to develop and implement the environment. The iconic yellow rings visually communicate the integrated technology that when interacted with, delivers real-time gratification. _Designed in partnership with Best Buy Design Group.

International Storefronts

(1 of 4)

Retail_Architecture

When presented with the challenge of Best Buy entering new markets as a virtual unknown, Touchpoint took the opportunity to present the store's exterior as a beacon for brand visibility. Working with repeatable shapes, materials and proportions, we enforced Best Buy's iconic wedge with texture, scale and light. _Designed in partnership with Best Buy Design Group. _photos by Bob Perzel

Sears

(1 of 1)

Retail_Apparel

To differentiate themselves from their competitors, Sears asked us to develop a shoe department concept that fulfills the on-the-go female shopper. The selected solution combined a polished sales floor, fashionable self serve warehouse and connectivity hub which allows the female convenient access to the entire Sears collection.

Goodnight Moon

(1 of 5)

Retail_Apparel

Goodnight Moon, a Minneapolis based children's apparel boutique asked us to design and implement a store remodel. Our priorities were to elevate the brand experience, highlight the designer clothing and make the small footprint feel fresh and spacious. The result is modern and clean-lined with a soft and whimsical atmosphere. _ photos by Michael Haug

QVC at Mall of America

(1 of 3)

Retail_Specialty

The QVC Flagship Store is the premier brand touchpoint of the broadcasting network. This store allows customers to physically interact with merchandise and allow live broadcasting of product demonstrations and real time testimonials. _Photo credit Dana Wheelock

Wedding Day Diamonds

(1 of 3)

Retail_Specialty

Touchpoint provided a comfortable and sophisticated environment that convey Wedding Day Diamonds' commitment to its clients: Provide a diamond selection experience that focuses on the couple’s happiness and allows them to select the diamond of her dreams. _Arch. of Record – Tanek Architects _Photo credit Bob Perzel

Musical Instruments

(1 of 3)

Retail_Electronics

To showcase Best Buy as a leader in the musical instruments category, Touchpoint and Best Buy's Design Group created a store-within-store shopping concept. It is environmentally branded as a rocking lifestyle experience while catering to a broad market of musicians. _Designed in partnership with Best Buy Design Group. _photos by Bob Perzel

Mall of America

(1 of 8)

Retail_Electronics

Best Buy’s hometown location at the M.O.A. allowed us to explore branding an anomaly mall location, as well as one of the centers five story rotundas.The branded rotunda delivers a dominant presence at a main event and entertainment areas, further connecting customers to a Best Buy experiential stage.

Automotive

Retail_Specialty

In-Store Experience

Retail_Electronics

Kids Quest

Entertainment

Seasonal Entertaining

Retail_Specialty

Habitats

Retail_Electronics

International Storefronts

Retail_Architecture

Sears

Retail_Apparel

Goodnight Moon

Retail_Apparel

QVC at Mall of America

Retail_Specialty

Wedding Day Diamonds

Retail_Specialty

Musical Instruments

Retail_Electronics

Mall of America

Retail_Electronics

TOUCHPOINT